Updated on 25/03/2020

Privacy Policy

1. What does this Privacy Policy cover?

At Artiflora Madagascar, your privacy is very important to us and we want to assure you that we take the confidentiality and security of your personal data very seriously. Artiflora Madagascar refers to MADAGASIKARA VIATGES, a company registered in Madagascar.
This privacy policy covers personal data collected by Artiflora Madagascar through the consumer Websites at the domain names www.artiflora-madagascar.com, as well as any of our consumer apps (e.g. voice ordering apps), mobile websites, and other related subdomain websites and services (collectively, the “Websites”). The term Websites also covers the collection of personal data through Artiflora Madagascar’s direct mail or coupon campaigns, telephone sales or through social media channels.
Our privacy policy explains the following key topics listed below, as well as many other topics:
What personal data we collect and how we collect itPersonal data you provide when you purchase from usPersonal data obtained when you use our WebsitePersonal data obtained if you contact usHow we use the personal data we collect from youTo fulfill your orderFor customer careFor marketingFor internal business purposesOur lawful basis for processing your personal data
Our goal is to keep this privacy policy up to date and, therefore, we recommend that you review this privacy policy periodically. At a minimum, we recommend reviewing this policy together with each new purchase you make with us. We will inform you of material changes to this privacy policy to the extent required by applicable laws.

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2. What personal data do we collect?

We collect personal data from you whenever you interact with our Websites, including when you make purchases, when you browse our Websites, when you use our services or when you sign up to receive any of our services. When providing personal data to us through a form, we indicate which personal data is optional. Please note that, when collection of personal data is required or necessary either as needed for us to fulfil your order or based on legal obligation and you elect not to provide the personal data, we may not be able to accept or fulfil your order.
The types of personal data that we will collect, store, maintain or process includes the following. We provide further details regarding the use of the personal data in Clause 8.
Personal data you provide when you purchase from us
Your contact details you provide when placing your order, including name, title, billing address, telephone numbers and e-mail addressRecipient and delivery details you provide when placing your order, including name, address, contact telephone numbers, delivery instructions and email addressThe occasions for which you purchase our goods and services such as birthdays and anniversariesAny personal data contained within the card message (e.g., names and birthdays)Details associated with the products you orderDetails of the services you purchase or subscribe to (e.g., Artiflora Madagascar Delivery Pass)When you make a purchase, your payment card details (in accordance with payment card industry standards)Your communication and marketing preferences including delivery updates and notifications
Additional Personal Data provided through the “My Account” feature
Customer title, name, preferred name, telephone number and type, email address, email address type and postal addressRecipient title, name, preferred name, telephone number, email address and postal addressAny stored payment card details (in accordance with payment card industry standards)Gift card balance detailsStored delivery instructions including any preferred florists
Additional Personal Data obtained when you use our Websites
Details of your online browsing activities on our Websites such as the pages visited and the parts of the Websites usedDetails of the type of device used to access our Websites, your device IP address, and your device location
Additional Personal Data obtained through contact with us
Details of your interaction with emails that we send you including links that you click and emails that you openIf contact occurs between us, we will keep a record of that correspondence, including your name and contact data, and details of your customer care issues or other concerns and our responses (including any recorded telephone calls) 
Our Websites are not intended for use by persons under the age of 18 and our terms and conditions require that a person be 18 or older when placing an order with us. If you believe we have collected personal data from a person under the age of 18, please notify us at the information provided in Clause 14.

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3. How we use the personal data we collect from you?

We will use your personal data for the following purposes:
To fulfill your order:
To process your orderTo process payment including payment authorisation via payment card, cheque, gift card or other third party payment processorTo carry out identity verification and fraud prevention checks when purchasing with a payment card and validating personal data you provide via a third party payment processorTo provide data to any third party supplier or vendor who may fulfil your order on our behalfTo provide order confirmation, delivery status notifications on any order placed with us
For customer care purposes:
To address any customer care issues that occur either with respect to a product or service, delivery, or a complaint or enquiry that you or your recipient raise with usTo contact you with any changes, cancellation or other issues with your orderTo manage any registered accounts you have through the WebsitesTo obtain customer feedback with respect to an order either from you or your recipient (to the extent permitted under the applicable law
NOTE: Please note that you will receive communications with respect to fulfilling your order or for customer care purposes even if you opt out of receiving marketing communications.  This communication could be from Artiflora Madagascar Customer Care, the Interflora florist, courier or the supplier fulfilling your order.
For marketing purposes (including personalisation):
To keep you up-to-date with new products and services that we think will be of interest to youTo provide you with promotional offersTo personalise your experience with Artiflora Madagascar by providing information on products, services,  news and updates  tailored specifically to you through insights we have from the data you have provided to usTo provide personalised marketing to you based on insights we have gained from the data you have provided to us (e.g. your purchasing history, the occasions you have purchased for and the frequency you have purchased from us)To serve you with marketing advertisements based on your browsing history on our Websites, to the extent you use our Websites, through cookies on our Websites or a registered account with us. See our Cookie PolicyNotify you of competitions and prize draw offers to enable you to enter and to notify you of any wins
For marketing through third parties:
If you use our Website and you have agreed to accept cookies, then you may receive personalised advertisements of our products and services when browsing other Websites using the same computer or device you used to view our Website.  This marketing is enabled through the cookies collecting data of your online browsing behaviour. These cookies are operated by a third party and the advertisements are provided through a third party.  Details of our third party providers are available within the Data Sharing section of this policy.
You can remove or disable cookies at any time, see our Cookie Policy
For marketing through third parties (including online advertising):
If you use our Websites, then you will receive marketing from us through our third party suppliers such as email campaigns and direct marketing campaigns promoting our products and services. 
By using our Websites you will also receive personalised online advertising when browsing other websites using the same computer or device you used to view our Websites. Online advertising isenabled through the cookies collecting data of your online browsing behaviour. These cookies are operated either by Artiflora Madagascar or by a third party and the online advertising is provided through a third party.
Please note that we use search engine advertising programmes e.g. Facebook, Google Adwords and other advertising platforms to serve online advertising.  If you are a registered user with these types of advertising platforms, we will use your email address or other contact information, in an encrypted format, to:
match with your profile on these advertising platforms so that we can provide you with personalised online advertising on these advertising platformsto find other registered users (known as “lookalikes”) of these advertising platforms that share similar interests to you based on:information we have observed about you from your interactions with our Websitesthe information these advertising platforms hold about you.
Please note that the online advertising outlined above is subject to the privacy choices you have made on these advertising platforms.You can opt out of receiving online advertising from us via Privacy HubDetails of our third party providers are available within Clause 9 of this policy.You can remove or disable cookies at any time, see our Cookie Policy.
For internal business purposes:
We will use any of the personal data collected to help us to understand how many people interact with our Websites, how well the Websites are working and to consider any improvements we may need to make to the Websites to improve your online experience. It also helps us determine what products and services you are interested in and what you or other customers might wish to purchase from us in future.
More specifically, we may use your personal data for the following internal business purposes:
To analyse your browsing and purchasing activity on our Websites, including any search terms you may have entered into our WebsitesTo analyse the demographic data we collect when you place your order or otherwise use our Websites including your title, address, IP address, browser type, and occasions for which you purchase flowers in order to offer you better products and services and improve our businessTo analyse customers shopping with us to understand our target audience for the purposes of selecting similar customers for advertising purposesTo analyse delivery location data you provide when placing your order to understand the delivery logistics required for our delivery networkTo analyse your responses to our marketing communicationsTo ensure our online content is presented in the most effective manner for you and your electronic device(s) i.e. tailored for a desktop computer, tablet, iPhone, Android or voice ordering systems (e.g. Amazon Alexa)To obtain customer feedback with respect to an order either from you or your recipient (to the extent permitted under the applicable law) to determine the quality of the customer or recipient experience and to improve customer care experiencesTo develop and provide new or improved products or servicesFor crime and fraud prevention, detection and related matters, including cooperation with the police and similar authorities with their lawful queries and investigationsTo confirm your identity, as necessaryTo comply with any legal obligation for the purposes of good governance or regulatory guidance with respect to applicable lawWith respect to any legal claims or related guidance by our advisorsWith respect to any mergers or acquisitions or other business or legal affairs as further described in Clause 9

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4. When may you opt out of marketing communications?

You have the right to opt out of receiving direct marketing communications at any time. We will address your opt out request as soon as possible, but no longer than one month from the date we receive your request.
You may opt out of marketing communications or change your preferences with respect to marketing communications by:
Unsubscribing from emails using the unsubscribe link which can be found in all marketing emailsUnsubscribing from SMS messaging by texting “STOP” to the number included in the SMS message

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5. What is our Cookie Policy?

You are not required to accept cookies in order to make a purchase. For example, you may place an order through a direct mail or coupon campaign or through our customer call centre. However, by making a purchase through our Websites, you agree to our Cookie Policy, which includes more information about disabling cookies. See our Cookie Policy.

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6. How do we protect your personal data?

We are committed to protecting and respecting your privacy rights, and to ensuring that your personal data is safe and secure.
We use administrative, organisational, technical and physical safeguards to protect personal data. Our security controls are designed to protect your personal data from unauthorised alteration, access, disclosure, and use. We regularly test our Websites, data centres, systems, and other assets for security vulnerabilities. In addition, at a minimum, our safeguards involve appropriate technical and organisational measures including, but not limited to, encryption services, review of our data collection, storage and processing practices (including physical security measures, to guard against unauthorised access to systems), scenario planning and crisis management protocols to ensure we are able to respond to cyber security attacks and data security incidents, regular penetration testing of systems, security controls to protect our IT infrastructure from external attack and unauthorised access, and internal policies setting out our data security approach and training for employees.
Artiflora Madagascar handles payment card data in a manner consistent with the Payment Gateway 2checkout.com

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7. What can you do to protect your personal data?

We will never ask you to confirm any bank account or credit card details in writing or via email.  If you receive an email or any other written communication claiming to be from us, asking you to provide this data, please ignore it and do not respond.
If you are using a computing device in a public location, you should always log out and close the website browser when you have finished your online session.
If you create an account with us, you must keep your password private and avoid using the same password for multiple online accounts. Any password created should be at least 8 characters long and must include at least one upper case letter, one lower case letter and one symbol. We recommend regularly changing your password, which you can do within your account.

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8. Our lawful basis for processing your personal data

Artiflora Madagascar relies on different lawful basis for processing personal data. In some cases, more than one lawful basis may apply with respect to the same personal data.
Contract: We collect and process personal data in order to fulfil the order you place with us and in accordance with our contract with you to fulfil your order. Such personal data includes the items detailed in Clause 3 under the title “To fulfil your order”.
Legitimate Interest: We collect and process personal data for our legitimate interests in fulfilling and processing your order, any customer care issues, to conduct research, to send email,  direct marketing and online advertising to you, handling legal claims, and for fraud identification and prevention checks. Such personal data includes the items detailed in Clause 3 under the title “For customer care purposes”, “For marketing purposes”, “For marketing through third parties” and “For internal business purposes”. With respect to any direct marketing we provide on the basis of a legitimate interest, you can unsubscribe as described in Clause 4.
Consent: In addition to the legitimate interests outlined above, we rely on the consent you have provided as the legal basis for our marketing communications. You can unsubscribe to the marketing communications as described in Clause 4. Please note that withdrawing your consent may not be sufficient to cease all communications or for us to delete your personal data since we may have another lawful basis or ongoing reason we need to keep personal data such as a new purchase or recordkeeping legal obligations. Please further note that if you make a purchase with us after you have withdrawn your consent, we may collect and use personal data in accordance with this privacy policy with respect to that purchase and you will be asked for consent for marketing communications again.
Legal Obligations: Artiflora Madagascar is required to comply with applicable laws, rules and regulations as well as industry standards and orders by courts with jurisdiction over Artiflora Madagascar. In doing so, we may collect and retain personal data. For example, Interflora creates and maintains records of your orders to maintain the tax and accounting records required by applicable laws, and to share such records with the tax authorities as and when required.

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9. When might we share your personal data with third parties?

10. How long do we keep your personal data?

We will only retain your personal data for the purposes set out in this policy and for as long as we have a legal or business requirement to do so. Different retention periods apply for different types of personal data, however, the longest we will normally hold any personal data is 7 years after the last contact with such person or purchase by such person. The time period for retention will depend on applicable laws, rules or regulations that we are required to follow, whether there is an ongoing request or query or other type of legal claim or dispute, the type of information we are holding and whether we are asked by you or a regulatory authority to keep the personal data.

Cookie Policy

We may use technology to track the patterns of behaviour of registered and non-registered visitors to our site. This can include using a “cookie” which is a small file stored on your browser. The information collected in this way can be used to identify you unless you modify your browser to prevent this happening – guidance for which is set out below. We also aggregate this data to perform statistical analyses of the characteristics and behaviour of visitors to our Websites. Cookies are also used as a further means of ensuring private and secure purchase sessions are operated within the Websites.
We may use third party advertising companies to serve advertisements on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous. Your browser can be modified to not accept cookies – guidance for which is provided in the paragraph below.
You have the ability to accept or decline cookies by modifying the settings in your browser (for example, using Internet Explorer select ‘internet options’ from the ‘tools’ menu, then click ‘security’, followed by ‘custom level’ and select ‘disable cookies’). However, you may not be able to use all the interactive features of our Websites if cookies are disabled. For more information about cookies, including how to set your internet browser to reject cookies, please go to www.allaboutcookies.org.